Tips for Landscapers: Boosting Your Client Base and Hourly Rate
Landscaping is a lucrative business, but it can also be competitive. If you want to succeed as a landscaper, you need to stand out from the competition and attract more clients. Here are four tips to help you get more clients or improve your hourly rate as a landscaper.
1. Network with other professionals
One of the best ways to get more clients as a landscaper is to network with other professionals in your industry. Reach out to other landscapers, gardeners, and contractors in your area and form partnerships with them. You can refer clients to each other or collaborate on projects to offer more comprehensive services.
In addition to other professionals in your industry, you should also network with other local businesses and community organizations. Attend networking events, join local business organizations, and get involved in community activities to expand your reach and build relationships with potential clients.
2. Offer additional services
Another way to attract more clients as a landscaper is to offer additional services beyond traditional landscaping. For example, you could offer garden design services, lawn care services, or outdoor lighting installations. By offering a wider range of services, you can appeal to a broader audience and increase your earning potential.
3. Provide exceptional customer service
One of the most effective ways to get more clients as a landscaper is to provide exceptional customer service. Make sure you are responsive to client inquiries and concerns, show up on time for appointments, and communicate clearly throughout the project. By providing a positive customer experience, you can build a loyal customer base and get more referrals.
4. Invest in a professional website
While networking, offering additional services, and providing exceptional customer service can help you attract more clients, investing in a professional website design is arguably the most effective way to improve your hourly rate as a landscaper. In today's digital age, consumers are increasingly turning to the internet to find local services and businesses. Research shows that 97% of people search online for products or services before making a purchase decision, and 92% of those searches result in a visit or call to the business within 24 hours. By having a website, landscaping businesses can easily showcase their portfolio of work, provide contact information and service offerings, as well as share customer reviews and testimonials.
Furthermore, having a professionally hand-coded responsive website can improve your Google search rankings. This means that potential customers searching for "landscaping services near me" will be more likely to find your business if you have an optimized website.
Based on my experience, there are two types of individuals - business owners and entrepreneurs. One common mistake that business owners make when it comes to their website is viewing it as an expense rather than an investment. Entrepreneurs, on the other hand, comprehend that investing in their business will bring in a return on investment. Consider this: you spend $3000 on a developer to create a static website for you. Although it may seem costly, A well-designed website can help you establish credibility, showcase your work, and attract new clients, Suddenly, that $3,000 could result in an additional $10,000 or more in new business annually. Would you invest $3,000 if it resulted in a $10,000 return within a year? While the numbers may be arbitrary, I've had clients double their business within a year of working with me.
When it comes to selling websites, I take a different approach. My sites are priced at $100 per month, which some might find expensive. However, I ask them to consider the value they are receiving from my static sites. Did the site bring in more than $100 worth of value this month? The answer is almost always yes. For example, let's say a landscaper charges $200/month per new client. If my site brings in just one new customer per month, that's already a recurring revenue of $200 each month. Furthermore, each new customer you gain every month only adds to the value you receive from my sites. For that monthly fee, you also have the benefit of having someone on call 24/7 to handle your website, make updates to the site to adapt to changes in search algorithms, and answer any questions you may have. With me, you're not just getting a website, but a partner who is equally invested in the success of your business. In case you are interested in having a good looking and responsive website, please consider contacting me!
